Hello -, A challenge that all publishers face is finding new ways to generate additional revenue, especially as AI Overviews and changing traffic patterns impact display impressions.
Curation Media can help.
Their patented Refresh Detect™ technology monitors ad refresh activity in real-time and only takes over when it can deliver higher CPMs than your current rates. The solution generates guaranteed incremental revenue without disrupting your existing ad stack or requiring dev work. And publishers maintain full control—if Curation Media can’t beat your CPMs, your refresh proceeds normally.
Below, Curation Media explains how publishers can unlock incremental revenue from every impression in today’s challenging traffic environment. You can learn more about Curation Media by visiting the APS Connections Marketplace (link below) today or email us at contact-cxm@amazon.com.
This Month Showcasing: REFRESH DETECT™ by Curation Media Mitigate Ad Impression Loss. Generate Incremental Revenue Now.
Who is Curation Media and Why Did They Build Refresh Detect™?
Duration Media, Curation Media SSP’s parent company, was founded in 2018, with a single mission: build technology that fights for publishers. While most ad tech optimizes for advertisers and agencies, we focus on generating incremental revenue for publishers.
That’s why Curation Media was launched and joined the APS Connections Marketplace. The mission is to provide publishers with revenue generating solutions with one-click ease of implementation.
U.S. Patent 11,195,210 for real-time viewability intelligence—powers the technology that enables the execution of Refresh Detect™. This isn’t measurement or prediction. This is real-time decision-making that ensures every impression we manage generates higher revenue than current rates.
The Publisher Crisis
AI Overviews have slashed publisher traffic by up to 40% year-over-year. Display impressions are down. Revenue is down.
While Refresh Detect™ cannot give you this traffic back, it can make every remaining impression worth more – and we guarantee it.
How Refresh Detect™ Works
Our patented technology monitors ad refresh activity in real-time across all your ad units. When a refresh opportunity occurs, our intelligent viewability and CPM comparison engine evaluates it in milliseconds and only takes over to serve an ad when we can deliver a higher CPM than what you’re currently getting.
If we can’t meet or exceed your agreed-upon CPM, your refresh proceeds normally. This means you will see guaranteed RPM uplift with zero risk and no disruption to your existing ad stack.
With the Connections Marketplace activation, there is no dev work or long implementation schedule. Just activate and watch incremental revenue flow.
The Results
Refresh Detect™ “takes over” 47.6% of publisher refreshes, averaging CPMs 17-31% above guarantees—driving substantial incremental revenue for publishers.
Over almost 8 years, hundreds of publishers globally have implemented our technology seamlessly. Every impression we manage achieves 100% fill with full transparency and a higher CPM.
This isn’t theory. This is incremental revenue you can measure this month.
The Bottom Line
Traditional solutions promise “optimization” months from now. We deliver guaranteed incremental revenue starting today.
Refresh Detect™ monitors your refresh activity in real-time and only takes over when we can beat your current CPMs. Pure upside. No risk. No disruption.
Join hundreds of publishers who’ve unlocked their content’s full revenue potential and click get started in the APS Connections Marketplace.
About Duration Media
Duration Media is led by ad tech industry veteran Andy Batkin, who wrote Yahoo’s business plan in 1994 and ran Interactive Marketing as Yahoo’s exclusive media rep before selling to Softbank in 1996. With 31 years of experience supporting publishers, Andy provides thought leadership and proven solutions to help publishers generate incremental revenue.
To get started with Curation Media’s Refresh Direct™ revenue generation solution, please contact Andy at abatkin@durationmedia.net or click get started by visiting Curation Media in your APS Connections Marketplace Learn more:www.curationmedia.net
About Amazon Publisher Services
Amazon Publisher Services is a suite of cloud-based solutions that help publishers build thriving digital media businesses. APS direct-to-publisher supply relationships and server-side header bidding solutions help publishers maximize outcomes and deliver more relevant ads for their audiences. APS provides services, infrastructure, and advanced advertising technologies to web, mobile app, audio, and connected TV publishers, to help them monetize their ad-supported content, unlock unique demand, enable audience-level buying, and gain greater insights into their own audiences. Learn more at aps.amazon.com.
